Yeti.
Yeti’s are built for the wilderness, but they are also built to last through a daily 9-5.
Partner: Jared Reed
Consumers daydream about their vacations before and after they are on them. This ad reminds consumers that just one sip of hot coffee from a Yeti and they will be taken to their happy place.
This campaign aims to show consumers the benefit of having a yeti, and all of the memories that come with it.
Having a drink that stays hot for 8+ hours is important to our consumer. Especially when they’re stuck in the library all day.
We know that students hate sitting in class when it’s a nice day outside, so we reminded them that having a Yeti will take them where they want to be.