IDS.
The Indiana Daily Student is a news source that is written for students, by students. Unfortunately, the IDS isn’t the only news source on Indiana University’s campus. Some news sources get information to readers as quickly as they can, so we created this campaign to inform readers that they are getting the most reliable information possible.
Partner: Kristie Duncan
This ad is a reminder that the IDS is the most reliable news source on Indiana University’s campus, and that no information is left out in their stories.
This instagram ad is a reminder to our consumer that they shouldn’t be confused, or missing details after reading the news and that the IDS is the one-stop solution to getting all of the information.
Reading the IDS gives consumers all the details they need in order to understand what is going on around campus.